Adding customer value

Each project is tailored to your specific needs, and designed to support successful implementation.

Your key account teams have ambitious plans, and increasingly demanding clients. A different approach may help them to capitalise on their potential.

Typical projects

1. Our client's key account team had established a strong customer relationship in one area of activity. They now wanted to leverage other capabilities to expand their share of customer spend. By identifying initiatives in similar client organisations we were able to explore likely areas of investment, and help the team to build an account development plan to secure their long-term position

2. Competitors were capitalising on structural changes in one of our client's largest accounts. By analysing internal business drivers we were able to map changing demand, identify gaps in coverage, and help the account team deploy their resources more effectively

3. Our client had achieved limited progress with an innovative new product. They needed help to identify opportunities within their existing client base. Within hours of a workshop with the key stakeholders they had identified three new opportunities and arranged meetings with decision takers.

Typical deliverables

• Profile of the client's business environment - including industry drivers, key initiatives and estimated budget allocation

• Group review with key stakeholders

• Written report with findings, and recommendations

• Background data for later analysis and implementation support

Whether your primary focus is...

• Exploring opportunities for growth in your existing client base

• Building long-term client relationships

• Delivering increased value to clients

...then Aligre can help you to match your capabilities with the changing needs of your clients.

Contact Aligre to discuss how we can help.