Finding new opportunities

Each project is tailored to your specific needs, and designed to support successful implementation.

Each Aligre study of emerging opportunity is individually commissioned to satisfy your business needs. Each provides a forward looking perspective on your specific offer and your chosen market. The results are action oriented, and include supporting material to assist with implementation.

Our recent work in this area covers application software, infrastructure technology and IT services. The majority of our work covers public and private sector markets in the UK and Europe. Clients have also asked us to examine markets in Asia and the Americas.

Typical projects

1. In a maturing market, different suppliers had each established a position of strength in a different niche.  To increase their market share our client needed to concentrate their resources on the most promising options. We helped them to identify the high-growth segments, and differentiate their capabilities from incumbent competitors
2. Having established a European foothold in the UK, our client wanted to identify the most promising international opportunities. We helped them to prioritise the different options, and then to frame more detailed research with background information on market structure, buying units, business drivers, and budget estimates

Typical Deliverables

Each study is delivered as a complete package, and normally includes:

	Formal review of findings
	Written report covering demand structure and key suppliers
	Group presentation for key stakeholders
	Background data for later analysis and implementation support
	Access to telephone based consulting for follow-on enquiries

If you are :

	Planning business growth outside your current markets
	Seeking an understanding of what motivates customers to buy
	Considering investment in a new business or an emerging opportunity

...then contact Aligre to discuss how we can help you to identify targets with a compelling need for your capabilities.